Published On: Wed, Aug 26th, 2015

Starbucks’ CEO Sent an Extraordinary Email to Employees During the Stock Market Chaos


Howard Schultz


#GreatFallOfChina. That was one of the top trending hashtags on Twitter yesterday, after more than $1 trillion was wiped from Asian markets, sending the Dow plunging again (it closed for the day down 588 points). You could say the recent events have left a number of people … on edge.

This fact did not go unnoticed by Howard Schultz, Starbucks’ chief executive. And he also made sure Starbucks employees were well aware of the situation–all 190, 000 of them.

In a compelling memo sent yesterday, the billionaire chairman eased employees’ (“partners” in Starbucks-speak) worries and encouraged them to show special consideration for consumers:

Our customers are likely to experience an increased level of anxiety and concern. Please recognize this and–as you always have–remember that our success is not an entitlement, but something we need to earn, every day. Let’s be very sensitive to the pressures our customers may be feeling, and do everything we can to individually and collectively exceed their expectations.


Read the full story at INC. by Justin Bariso


Howard Schultz



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