SoupMan (Soup Nazi), made famous by the TV show Seinfeld, is planning new menu items and more food trucks.
Customers may soon be hearing “No soup for you … but how about a sandwich?” at the Original Soupman, the New York food brand made famous by Seinfeld.
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Under the direction of a new chief executive, the company, operated by Soupman Inc., is planning to diversify its menu to include sandwiches and organic options, expand its supermarket account business and move its headquarters to Manhattan.
Read the full story at Crains New York by Adrianne Pasquarelli
