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What happens when your business is named Isis

Isis Financial Services is a small company in New Zealand. ISIS is a murderous band of terrorists who have conquered large parts of Iraq and Syria.


You can see the problem facing Lisa Hotton, who founded the ISIS Financial Services in 2004 picking a name that honored Egyptian Isis goddess. After months of consideration, and a few death threats, she has given in and changed the company’s name.

“I swore that I wasn’t going to change it, but I had messages sent to me, ” Hotton said. “People were threatening me, saying I would have my head chopped off.” … READ MORE

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