Also participated in the round are Casper’s seven existing investors, including Lerer Hippeau Ventures, New Enterprise Associates, and Norwest Venture Partners
In June 2014, Casper announced $13.1 million in funding. It launched in April 2014.
Casper mattresses ship free via UPS or bike messenger in a mini fridge-size box directly to consumers, eliminating commission-driven prices.
“Like our investments in The Honest Co. and Dollar Shave Club, Casper is growing at an astonishing rate because it is revolutionizing its industry with a direct-to-consumer model, lowering costs and raising quality for its customers, ” J.B. Pritzker, managing partner for Pritzker Group Venture Capital, said in a statement.
Prices of the mattresses, which unite memory and latex foams, range from $500 to $950. Mattress covers are hand-sewn in South Carolina and Illinois, according to the website of New York-based Casper.