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New App TodayTix Lets People Get Discounted Tix to Broadway Shows

TKTS may be going out of business.


Are you tired of waiting in line in the middle of Times Square for discounted tickets to Broadway plays? Well,  TodayTix is  the new app coming to the rescue, offering users the ability to get such tickets with the touch of a button.

If you live in New York or just visited, then you have probably at least once gone through the right of passage of standing for hours outside, in line at the world famous TKTS booth in Times Square. Right on Broadway, it’s where normal people who cannot afford the high face price of tickets to shows can go to get some at a discount.

But now with all sorts of online ticket trading services and this new app, TKTS may be going out of business.

TodayTix boasts that it is the first and only free mobile app for iOS and Android that provides access to the best prices on last-minute theater tickets, booked same-day or within a week’s time. Operating in the world’s two most iconic theater markets, London and New York, TodayTix “secures the best discounted and full price tickets available for more than 40 Broadway and Off-Broadway shows in New York City and more than 40 of the hottest shows in London’s West End.”

The TodayTix goal is to make theater a readily-available and exciting option for everyone. Through its personalized, intuitive and “easy-to-use” service, TodayTix says that it delivers an “efficient, affordable and reliable user experience for aspiring theatergoers.”

The company was founded by two boyhood friends, Merritt Baer and Brian M. Fenty. Its vice presidents include Max Talbot-Minkin and Yuri Broze.

The company currently has partnership deals with:

New York: The Public Theater, Roundabout Theatre Company, MSG Entertainment, Blue Man Group, Stomp, New York City Center, Manhattan Theatre Club, Playwrights Horizons, MCC Theater, New York Theatre Workshop, Paper Mill Playhouse, Fuerza Bruta, Queen of the Night, Second Stage Theatre, St. Ann’s Warehouse, Theatre for a New Audience, Vineyard Theatre, New Victory Theatre, The 39 Steps, Culture Project, and Primary Stages.

London: Nimax (including the Apollo, Lyric, Garrick, Palace, Vaudeville and Duchess Theatres), DMT (Cameron Mackintosh venues), RUT (Founded by Andrew Lloyd Webber), Shaftesbury, St Martin’s Theatre and Ambassadors Theatre.

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