Israeli startup Haystackz is developing a contextual and personalized product recommendation engine that helps users decide which products to buy.
The application is the first implementation of the technology developed by the Company, helping users decide which smartphone to buy. Rather than focusing on product specifications and technical language, Haystackz states that it is looking at the user experience and product usability.
Haystackz’ algorithm, the company boasts, matches information provided by the user, with product specifications and trusted product reviews. With this the Company can identify the product that best fits the user’s needs.
Haystackz is an independent product selection assistant that “solves your, and everybody else’s, problem. Haystackz is designed to provide you with a recommendation based on your true needs and preferences, which explains some of our “not-so-straightforward” questions, ” states the website.
“We are very excited to launch our web application, ” said Ran Vigdor, Haystackz co-founder and CEO, “if you need to choose a smartphone and you can’t decide which brand and model to buy, all you need to do is go to www.haystackz.com and answer a few questions you actually know the answer to. It’s quick, it’s simple and the recommendation is highly personalized.”
“Our vision is to turn Haystackz into a disruptive element in e-commerce, ” added Tal Dagan, Haystackz’ co-founder and CTO, “we want to become the place shoppers’ go to, in order to find out what brand and model they should buy. While smartphones are our first product category, we plan to add additional categories in the near future.”
Haystackz’ web application will be updated on a regular basis with new products and prices.