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KFC sues companies in China over eight-legged chicken rumors

KFC has filed a lawsuit against three companies in China which it says used social media accounts to spread rumors about its food, including that its chickens have eight legs.

Kentucky Fried Chicken is China’s biggest restaurant operator, with more than 4, 600 restaurants. It opens, on average, a new branch every day. The case was filed as the Chinese government intensifies a campaign to stop the spreading of false information on the internet and social media.

In an announcement posted on its Chinese website, KFC said one of the best-known fake rumors was that chickens used by the company are genetically modified and have six wings and eight legs.

Internet marketers in China have been convicted of trying to manipulate online sentiment on behalf of clients by posting false information about competitors or deleting critical posts.

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