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HBO and Google are teaming up. HBO Now, the premium cable network’s standalone streaming service, will soon be available through Google’s Android system operated devices.
A match made in heaven, no. Or is it just another nail in the coffin for traditional broadcasters – or both. Every day we hear more about people cutting the cord and watching television through the Internet.
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So get ready to see new episodes of Game of Thrones and Veep and old episodes of classic HBO shows like Oz, The Wire and Larry Sanders on line through your tablets and smart phones.
Soon major networks like HBO will no longer bother offering their programming to cable companies. They will instead cut out the middle man and go through Internet streaming alone.
And the advantage to consumers is obvious. They can watch their favorite programming anytime, anywhere, through their mobile devices. They do not even need to wait for a scheduled time for a program to come on the air.
Also, since everyone now has Wi Fi in their homes, people can sit anywhere with their tablets and watch TV. So no more fighting over the remote.
Bernadette Aulestia, executive VP of domestic network distribution for HBO, said in a statement, “We’re looking forward to expanding our relationship with Google through HBO Now. We have seen through social media that there is great demand for the service among Android and Chromecast users, and we’re excited to deliver HBO Now to them.”
HBO Now is offered for $14.99 per month to viewers without a need to also get HBO with cable first.
