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Ruslan Kogan backs Aldi in retail dogfight

Ruslan Kogan / Screen Shot

Online retail success story Ruslan Kogan has weighed into the supermarket price war, backing bricks and mortar disrupter Aldi in the battle against the Woolworths-Coles duopoly.

“We think Aldi is much stronger business model than Coles and Woolworths, ” he told Business Spectator today.


“Yes, Coles and Woolworths have 50 years or so on Aldi, so they’ve got a much wider network, but as far as what’s an efficient business model that brings value to the consumer, I’d go for Aldi well before Coles and Woolies.”

Mr Kogan said Aldi’s private label strategy was similar to that pursued by Kogan since its inception in 2006 and tipped this would be the way of retail in the future.

Only last week Coles announced it would expand the number of its own branded products to drive growth, after its rival Woolworths declared plans to match Aldi prices… [READ MORE]

By Mitchell Neems

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