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Did Mad Men Creator Matthew Weiner Say What Really Happened at the Show’s End?

What was really behind that final smirk on Don Draper’s face?


Apple Store Soho Presents: Meet The Director: Matthew Weiner,   "Are You Here?"

Matthew Weiner may have answered the big question on people’s minds since the show which he created and produced, “Mad Men, ” ended on Sunday. He seems to have confirmed that Don Draper did in fact go on to make that iconic Coke commercial.

While speaking with novelist A.M. Homes at the New York Public Library Wednesday night, Weiner said, “I wanted it to feel that there was a vision and a point to the entire thing. I’m so pleased that people enjoyed it and seemed to enjoy it exactly as it was intended. You can’t get a 100-percent approval rating, or you’ve done something dumb.”

“I do not like ambiguity for ambiguity’s sake. I do not like people who will not commit to a story, who will not commit to a meaning. I have always been able to live with ambiguities, ” Weiner added. “In the abstract, I did think, why not end this show with the greatest commercial ever made? It was nice to have your cake and eat it too, in terms of what is advertising, who is Don and what is that thing? The idea that some enlightened state, and not just co-option, might have created something that’s very pure—that ad to me is the best ad ever made, and it comes from a very good place.”

So did Don Draper go on to make the “I want to buy the world a Coke” TV commercial?

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