Google Tells YouTube Producers Subscription-Based Service Is Coming and Everyone Gets Rich

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This is one of the millions of precious video clips users will rush to subscribe to watch uninterrupted:


Google Inc. will offer a subscription to YouTube later this year, so paying users can watch videos without having to endure the ads.

This places Youtube in direct competition with Netflix, Hulu, and the newly hatched HBO Now, and Google plans to share the revenues from those subscriptions with video creators—at least that’s what Google promised in an e-mail to those creative folks:

“By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising service.”

YouTube introduced the subscription-based music service Music Key in November, for $10 a month, and has been spending many millions of dollars to boost original video content, to be served up to the more than one billion monthly viewers.

“While we can’t comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities, ” YouTube said in a statement.

The move to subscriptions is part of Google’s effort to generate income on top of its advertising revenue. Viewers can now rent or buy movies such as “Interstellar” or “The Interview” on YouTube, and there are paid channels for premium content.

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