When it rains, it pours, this is JBN’s third Starbucks-related story, although this is the first purely business item: Starbucks Corp is starting to test its new delivery service at the Empire State Building in Manhattan, Bloomberg reported.
CEO Howard (“Let’s talk about Race in America”) Schultz called it “e-commerce on steroids.”
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On Wednesday, Starbucks has announced plans to start testing its delivery system in New York and Seattle, using the 102-story Empire State Building. Customers will first make their orders through a website, then the mobile app.
The Starbucks mobile app has 14 million users, who get their coffee at 650 locations in the Pacific Northwest. At this point, they can only order ahead and pay for coffee on their phones, but then they must show up in person to pick it up. Next, the lattes will come directly to their desk at work, or their front door, or the car where they’re living temporarily.
“We’re taking the definition of the Starbucks run to a whole new level, ” said Starbucks’s chief digital officer Adam Brotman. “We’re really excited about how this mobile ecosystem is coming together and allowing us to add new features.”