Israeli Attunity Acquires US Provider of Large Scale Data Usage Analytics

Appfluent solutions have been selected by key partners and are positioned as part of their data warehouse optimization solution packages.


Israel’s Attunity, a provider of information availability software solutions, (NASDAQ CM: ATTU), announced that it has signed a definitive agreement to acquire Appfluent Technology, Inc., a U.S.-based provider of data usage analytics for Big Data environments, including data warehousing and Hadoop, for a total consideration of approximately $18 million, payable in cash and stock, with additional earn-out consideration based on performance milestones.

Through this acquisition, Attunity says that it will be able to offer the industry’s first product suite that analyzes Big Data usage patterns, and then moves large data volumes and processing workloads to Hadoop. Recent Industry analysts report that Hadoop can save 70% or more of data storage and processing costs compared to traditional data warehouses. Appfluent’s solutions enable the efficient utilization of Hadoop, delivering a significant ROI to enterprises using Big Data.

Appfluent solutions have been selected by key partners and are positioned as part of their data warehouse optimization solution packages. These partners include the leading Hadoop vendors, Cloudera, Hortonworks and MapR, as well as Big Data solution providers such as Cisco and CapGemini. Combined with Attunity’s data integration software, Attunity will be able to provide more strategic solutions and expand its value to these Big Data partners as well as to others.

“This acquisition aligns with our strategy to capitalize on the changing dynamics in the market due to the Big Data revolution, expanding our position as a leading provider of highly valuable and uniquely differentiated Big Data solutions, ” said Shimon Alon, Attunity’s Chairman and CEO.

“We also expect the acquisition of Appfluent to contribute directly to our revenue growth in 2015 as well as drive cross selling and bundling opportunities with customers and business partners across the entire Attunity product line. With data volumes growing so rapidly, it is critical for enterprises to accurately understand how Big Data is being used, and Appfluent provides a leading solution in the market to address this growing demand.”

Mr. Alon added, “With the unique technology and market leading capabilities of Appfluent, we believe this acquisition will strengthen the demand for Attunity Big Data solutions and the awareness of the Attunity brand. Furthermore, we expect that it will enable us to expand opportunities with both existing and new partners.”

The transaction, which is subject to customary closing conditions, is expected to close in the next couple of weeks.

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