While so much hullabaloo is being made over Israeli Prime Minister Benjamin Netanyahu’s proposed speech before Congress and the tension mounting in relations between the U.S. and Israel, politics should take a page from the book of business, which especially if it is a tech business like Apple, simply moves on.
Apple CEO Tim Cook visited Israel on Tuesday, met with President Reuven Rivlin and visited the company’s research and development center in Herzilya Pituah.
Cook met with President Rivlin, who said at the meeting, “Your contribution to humanity is unprecedented. Even for me, as one who prefers to write on pen and paper, it is clear to me, when I see through my staff, and my grandchildren, what a great miracle you have created.”
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Cook, who took the helm at Apple since the passing of the iconic Steve Jobs, is planing an expansion of already existing facilities in Israel. The company bought Israeli startup Anobit in January 2012 from $390 million, an acquisition that was thought to have been crucial for innovations in the iPhone and iPad. In November 2013, Apple bought Israeli startup PrimeSense for $350 million. Together, Apple employs a few hundred Israeli workers focusing on hardware and semiconductors. There is enough office space in Herilya Pituah for 1, 2000 and Cook plans to expand the R&D center even further. Apple has also purchased an R&D Center in Matam Park Haifa.
Cook replied, “We have an enormous admiration for Israel, not just as an important ally for the U.S. but as a place to do business.”