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Ynon Kreiz Likes Having Disney as an Owner

“We are now the center of expertise for this domain for the Walt Disney company.”

Ynon Kreiz

The Israeli founder of the short video producer Maker Studios Ynon Kreiz is happy with how Disney has been treating his company so far. Disney acquired Maker Studios a year ago for nearly $1 billion.

Kreiz spoke of the transition to the new ownership when he spoke Digital Entertainment World conference on Tuesday.

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Disneyland has not exactly been the happiest place on Earth these days. If you go there you may just come home with a case of the Measles.

A few months ago people were calling on President Obama to cancel all flights to Africa because of the Ebola outbreak there. Now some want to quarantine Disneyland.

But Ynon Kreiz is speaking like every day of the past year was like one spent at the famed amusement park, without any diseases however.

“We’re still in the honeymoon period, ” he said. “But it’s been an amazing honeymoon period so far.”

He also pointed out how Maker Studios is has become Disney’s producer of short form videos. On that Kreiz said, “Short-form is a whole new medium. Many media companies try to get into the space but have not been successful because it’s a different expertise.”

“It’s not like… ‘Let’s make TV content and (translate) it’” for the Internet, Kreiz said. “It’s a new medium. We are now the center of expertise for this domain for the Walt Disney company.”

While Maker began as a company which made videos for YouTube, it has evolved since then. “We’ve been always focused on making great content that people want to watch. In that sense, we’re agnostic. We want to reach people wherever they are. It’s not a device, it’s not a distribution model. People want to watch great content, ” he said about Maker’s having changed.

Maker Studios says, “With 55, 000 independent creator partners from more than 100 countries, Maker is home to top digital stars, channels, and content. With growing scale driven by a robust technology platform and direct-to-consumer distribution, Maker is dedicated to developing talent, creating premium programming, and building lasting brands with engaged audiences.”



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