ClickTale, an Israeli provider in enterprise Digital Customer Experience (DCX) Management, announced a $35 million investment led by leading global investment firm KKR, with participation from Amadeus Capital Partners, a leading UK-headquartered venture capital firm Viola Credit and other existing investors, including Goldrock Capital. ClickTale offers a full enterprise-grade SaaS solution that allows customers to actually see how visitors are interacting with their website.
ClickTale will use the infusion of funding to expand its global footprint, continue to build its North American presence, and accelerate development of increasingly sophisticated predictive customer insights and analytics.
Founded by Dr. Tal Schwartz and Arik Yavilevich in 2006, the company boasts that its visualization layer eliminates the guesswork in identifying points of friction and has proven its capability to help marketers significantly improve engagement and conversion. ClickTale says that it delivers significant ROI to customers in a short timeframe and is utilized by a global customer base, including many Fortune 1000 companies, such as Home Depot, Tele2, Sears, Adobe and Walmart.
“The potential of ClickTale’s Digital Experience technology is boundless. We are excited about partnering with the Founders and Amadeus to accelerate ClickTale’s global rollout, similar to what we have done in our recent investments in Fotolia, arago and BMG. We are also thrilled to have more exposure to Tel Aviv, a world-class technology hub for companies with global ambitions, ” says Lucian Schönefelder, Director of the European Media & Digital Investment team at KKR.
“The funding from KKR is a strong validation of ClickTale’s Digital Customer Experience (DCX) technology by a major global technology investor, ” said
Dr. Tal Schwartz. “ClickTale is in a leading position to fill the need generated by the confluence of two mega trends – the accelerating growth of online and mobile businesses and the rise of customer experience as the primary source of sustainable competitive advantage. We are excited to have KKR as a partner to help us make ClickTale the standard for maximizing digital business performance.”
“ClickTale’s steady growth, especially among Fortune 1000 customers, has been impressive, ” said Richard Anton, ClickTale board member and partner at Amadeus, which invested in ClickTale in 2013. “With a talented team delivering technologies that remain at the forefront of improving the customer experience, ClickTale is on course to penetrate the global market further. The welcome addition of KKR as an investor offers ClickTale the funding to grow even faster.”