Bruce Lefkowitz and Adam Sher are both moving up in the world of entertainment. Lefkowitz was just named exec VP of advertising sales at Fox Networks Group while Sher was appointed by Leftfield Entertainment to its newly created position of Chief Creative Officer.
Adam Sher had been looking for a new senior position since he left his job as CEO of Ryan Seacrest Productions more than a year ago. Now he will be responsible for developing new programs for a company which has created Pawn Stars, Real Housewives of New Jersey, Tiny House Nation and PBS’ Icons.
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Leftfield CEO, Brent Montgomery, said in a statement, “In Adam Sher, we’re fortunate to have found the combination of all of these qualities, including a rich background and point of view that is a great complement to the Leftfield vision. Our entire Leftfield family is thrilled to be working with Adam as we move into our next chapter.”
Sher himself stated, “It’s a near-Herculean feat to have created a company like Leftfield Entertainment from the ground up; Brent’s incredible business continues to thrive and deliver for buyers and viewers, year after year. At a time when some might think he could rest on those laurels, Brent is still pushing to build and create. I’m truly honored to be working with such a passionate entrepreneur, and the team of Leftfield companies that shares his philosophy. I’m excited for the big swings we will take as we push further into new areas, including scripted programming and broadcast, and expand our ability to service the industry from Los Angeles.”
As for Bruce Lefkowitz, in his new role he will serve as number 2 under Toby Byrne. He will be in charge of all broadcast, cable, sports, Spanish-language media and non-linear platforms for advertising sales.”
Said Byrne, “Lefko is one of the most respected executives in the business. His management experience across the linear media marketplace and cross platform ad sales has him well-prepared for this opportunity. He is an enthusiastic and energetic manager, and I look forward to working with him in his new role as we navigate the evolving media landscape, finding creative ways to grow revenues and deliver maximum value to our clients.
Lefkowitz said, “The business is changing so rapidly and the focus is moving toward buying audiences. We’re changing the conversation from efficiency to effectiveness, using big data and deeper dive analysis. We really think you have to think about the business differently and our structure should allow this.”