Connect with us

Hi, what are you looking for?

Jewish Business News

Life & Style

Designer Stella McCartney Branches Out with Younger, Edgier Line

adidas-stellasport-2015-lookbook13

British fashion designer Stella McCartney has collaborated with sports giant Adidas on a women’s range for the last decade, but is now branching out. Her Adidas StellaSport collection is aimed at a different kind of lady, one who is a little younger and more likely to wear the pieces for everyday life as well as when working out, Sunday World said.

“It takes the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style, ” she told WWD. “There are signature moments, like our new self-laced sneakers, that give individual personality. These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay as a huge part of our life and wardrobes, and this is the attitude we are shouting about.”

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

The collection includes clothes, shoes and accessories and will hit stores including Topshop and Nordstrom on January 15. It has a more youthful vibe than Stella’s previous offering and it’s also cheaper – pieces start at $20 with the most expensive being $100, Sunday World said.

Among the items are bras, tights, sneakers with built-in socks, knee socks and backpacks, and the clothing comes in a special cloth which dries quickly, the report said.

adidas-stellasport-2015-lookbook14

It’s not the first time Stella has branched out from her tried-and-tested Adidas line. In 2012 she was confirmed as the creative director for the British Olympic team’s kit, Sunday World said.

The designer has discussed why teaming up with the sports brand was a no-brainer for her in the past, explaining she wanted to create pieces which encouraged people to work out with pride, the report said.

“Most people hide behind their black leggings for exercise and think the less people see of their work-out gear the better, but I find that a great kit encourages and inspires me to exercise. When you are wearing something stylish or cool you feel better when you are performing, and I have spoken to athletes who agree, ” she told British newspaper The Telegraph.

“It can give women the confidence to be themselves when they work out, too, and why not? Your gym kit should be afforded the same emotional and physical freedom as the rest of your wardrobe.”

The new collection will also be available on the Adidas website, the Grazia Daily said.

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.