Connect with us

Hi, what are you looking for?

Jewish Business News


Calvin Klein’s Ambitious e-Commerce Overhaul Underway

Calvin Klein

Calvin Klein has launched its anticipated global e-commerce expansion plans, a venture the company says will lead to operations of online retail to more than 20 nations by the end of 2016, reports.

The fashion brand will launch customized websites for individual markets while maintaining a consistent branding strategy, reports said. The e-commerce overhaul will include face-lifts for both desktop and mobile devices, according to the website.

But first, Calvin Klein says, the company will re-launch its flagship U.S. site before remodeling its counterparts in Europe, North America, South America and Asia.

“This launch is impactful in both its geographic scale and level of customization, ” said Steve Shiffman, Calvin Klein’s CEO. “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market.”

Shiffman says the company focused on consumer behavior, site visitor experience and targeted merchandising to overhaul their online stores as personalized to specific geographical markets, according to the website.

Meanwhile, an article in predicted that Calvin Klein will lead the “Remember the ’90s” fashion trend in 2015.

“The ’90s owned 2014 and the decade is not going away simply because the calendar turns to 2015. CK was emblematic of the ’90s, so its turn is up”, the article said.

Furthermore, celebrity style influences fashion for the masses, and celebrities have been readily endorsing Calvin Klein again, it said.

1 Comment

1 Comment

  1. MN Web Design

    November 3, 2016 at 3:48 pm

    I am a fan of Calvin Klein…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...


Now Platika joins and elite club of $10 billion plus Israeli firms.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...