Israeli startup YouAppi, which describes itself as a pioneer in data-driven mobile customer acquisition, announced that it is launching OneRun to aid marketers in customer acquisitions. YpuAppi states that this is the first mobile app recommendation solution to venture beyond the install by acquiring customers predicted to deliver the highest post conversion Lifetime Value (LTV).
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The company asserts that for mobile and app marketers OneRun improves mobile customer acquisition by focusing on prospects YouAppi’s predictive and matching algorithms have identified as qualified, reducing customer acquisition cost by up to 70%. OneRun is able to generate conversion rates averaging 10% for new prospects and 30% for returning customers.
A mobile marketer in the financial services category was able to reduce the Cost Per Acquisition (CPA) by 68% after YouAppi created a branded native mobile content experience and leveraged the company’s content matching algorithm in conjunction with predictive analytics and demographic / behavioral data.
OneRun powers YouAppi’s native creative product suite, comprising three creative units:
SmartApp: a native, contextual widget for in-content personalized app recommendations.
SmartStore: a personalized app store, tailored to each publisher’s look-and-feel and displaying targeted app recommendations.
DirectRun: a native unit which puts the publisher in control by enabling the publisher to select campaigns, including those sold by its sales team.
YouAppi’s proprietary predictive and matching algorithms evaluate 25 real-time data parameters, including customer behavior and interests, location, time and demographic data, in order to deliver mobile customers with the greatest propensity for post-conversion engagement.
“Based on the performance of YouAppi’s technology, we’re so confident in our ability to go beyond the install that we incorporate client profitability metrics into our pricing, ” said Moshe Vaknin, Founder & CEO, YouAppi. “Rather than charge a flat CPI, our pricing model is directly correlated with post conversion performance and is continuously updated and optimized”. Moshe is a serial entrepreneur now managing his fourth digital marketing startup.
YouAppi was founded in late 2011 with offices in New York, San Francisco, Madrid and Tel Aviv.