Published On: Wed, Dec 10th, 2014

OurCrowd Summit Interview: Highcon Chairman Doron Berger



Doron Berger, Chairman of the Board of Israeli startup Highcon, an OurCrowd company which manufactures and markets a digital converting solution for the Direct-to-Pack Folding Carton sector, spoke with Jewish Business News at the OurCrowd Global Investor Summit in Jerusalem yesterday.

OurCrowd adopted the startup as one of its companies at the start of 2014 and has so far invested $1.5 million of its own funds in it. The company expects to soon raise another $2 million from OurCrowd.

Benny Landa serves as chairman of its advisory board and his Landa ventures is a major investor.

Berger said that the company has a $40 million valuation.

Highcon declares that it is dedicated to streamlining the converting process to meet the numerous challenges facing folding carton manufacturers and their brand owner customers. Its DART (Digital Adhesive Rule Technology) has been incorporated into the world’s first production digital cutting and creasing machine, the Highcon Euclid. The Euclid, the company boasts, transforms cutting and creasing from an analogue to a digital workflow, dramatically streamlining the finishing process. The Euclid was launched at the DRUPA exhibition in Dusseldorf, Germany May 2012.

Berger has been with the five year old company for a year and a half now and was appointed its chairman just two months ago.

He told JBN about Highcon’s recent successes. “We are penetrating the markets in selling our machines all over the world, ” Berger said. “And building new machines with new features.”

About his company’s services Berger said, “It’s a real game changer in the post print packing industry, moving old analog technology to computer technology.”

Highcon explains that Direct-To-Pack means” faster turnaround, lower costs, wider applications, shorter run lengths and reduced carbon footprint” for its clients.

Aviv Ratzman, CEO, Highcon “Our aim is to deliver packaging solutions which make a real difference to the success of convertors through innovation, productivity and value.”

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