Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Howard Schultz Offers Mobile Order & Pay for Starbucks Crowd

Starbucks CEO Howard Schultz

Starbucks is offering its millions of customers a new wireless service in which they will be able to both order their drinks and pay for them before they even enter the store called Mobile Order & Pay.

Launched first in Portland, Oregon this week, Mobile Order & Pay allows customers to place orders in advance of their visit and pick them up at their chosen Starbucks store. The company boasts that the mobile ordering experience is “seamlessly integrated” into Starbucks mobile app and My Starbucks Rewards loyalty program. Mobile Order & Pay is available for customers using a Starbucks app for iPhone (version 3.2)* in markets where the feature is available.

Store locations appear based on the GPS functionality of a customer’s iPhone. Upon first use, users will be asked to accept location services allowing Starbucks to identify the nearest location offering Mobile Order & Pay. If customers choose not to accept location services, they will not be able to use the Mobile Order & Pay feature but will have access to the Starbucks Mobile Menu.

Starbucks spokeswoman Linda Mills told The Huffington Post, “When a customer’s order is placed using mobile ordering, it is immediately sent to their selected store and our world-class Starbucks partners, or baristas, will begin preparing the customer’s ordered items. The mobile ordering feature will provide the customer with an approximate wait time at their selected store prior to purchase.”

The company expects to offer the new service across the U.S. starting next year.

In other Starbucks news the company has launched its first Starbucks Reserve Roastery and Tasting Room mega-store in Seattle’s Capitol Hill. The 15, 000 square foot large tourist attraction also has a theater. It is not for someone who just want a cup of java to go, though. If you think the average Starbucks is expensive the cheapest cup there goes for $3.

“This is the theater of coffee, ” said Liz Muller, creative vice president of global design, who oversaw store construction the past year told USA Today “We wanted to create a space to reinvent retail for the 21st century.”

“We are building a new brand within Starbucks, ” said Starbucks CEO and Chairman Howard Schultz at the company’s investor day Thursday. “Very rarely do you get innovate and create within your core business.”

1 Comment

1 Comment

  1. Pingback: Howard Schultz Presents Cellular command & surrender for Starbucks horde - Creaders.tk - Programming Reviews Tips & Guides

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newsletter

Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

empty

The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

Business

Now Platika joins and elite club of $10 billion plus Israeli firms.

Advertisement
cialis