A city just emerging from bankruptcy, with a high rate of unemployment will soon house an office for a high-end luxury magazine. Dan Gilbert, founder of Quicken Loans and Rockbridge Growth Equity group, has acquired Robb Report, the magazine for the elite, which will have an office in Detroit, as reported by Xconomy.
The Detroit office will expand the magazine’s digital technology and sales initiatives. This is in keeping with Dan Gilbert’s other projects, including his Detroit Venture Partners, which invests in early-stage companies and startups in Detroit. Robb Report CEO Bill Curtis says, “It’s a good day for Robb Report.” Details of the acquisition have not been disclosed.
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The Detroit office will work on bringing Robb Report online. Rockbridge’s managing partner, Brian Hermelin, says Robb Report is not just a magazine for rich people, but rather, connoisseurs; “They don’t ask how much it costs as the first question. When they drink wine, they see it more as art in a glass.”
The benefit of having a Robb Report office in Detroit is that it will create jobs. Hermelin says, “Deroit is an exciting place for us to open a tech office. Under Dan’s tutelage, Detroit is becoming an exciting place for up and coming people. There’s a whole world of new personnel we can bring to the fold.”