Israeli startup Mobilize, which wants to help community managers better keep in touch with their members, has raised $1.2 million in funding. The company says that it will use the new capital to accelerate product development and to continue supporting the company’s beta customers.
The round of funding was led by Hillsven Capital, with participation from UpWest Labs and Eddy Shalev.
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With offices in Tel Aviv and San Francisco, Mobilize describes itself as a work communications tool for an external network which lets managers send updates, invites and other important messages to members. Currently, Uber uses the service to communicate with some of its drivers.
The company declares that, “Each member is vital to your success. Connect your members using a customized registration form you can integrate into your website or share on Social Media.”
Mobilize lists Intuit, Uber and Google among fifty companies that are taking part in its Beta testing.
“While most of the solutions out there revolve around customer management or internal team collaboration, there is a serious need for a solution to help in mobilizing and engaging external freelancers, participants, contributors, and stakeholders who are close to a company and key to that company’s success, ” said Sharon Savariego, CEO and Co-Founder of Mobilize. “It starts with 200 people and all of a sudden you have 1, 000 people.”