Connect with us

Hi, what are you looking for?

Jewish Business News


Instagram Makes Glossier A Thing of Beauty

Emily Weiss

Emily Weiss, founder of Glossier, turned Instagram into a thing of beauty for marketing her products. Wired described how the developer of the beauty site Into the Gloss decided to make social media work for her in building her brand rather than taking it to traditional cosmetics companies.

Into the Gloss has a million monthly users, and the product line was launched in October. Through contacts. Photos posted show casual shots, teaser promotions and whimsical displays of new products. Wired says what Weiss has accomplished is not just successful marketing, but a “real-time grass roots focus group.” Glossier has earned an $8.4 million series A round of funding from Thrive Capital.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Weiss started Into the Gloss in 2010 with only $700. Once Lancome placed an ad, the site gained a large following. In its first ten days, Glossier met its one month sales goal. Weiss describes her brand as providing “modern basic needs for minimal kind of women.”



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.