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The Krafts Talk Patriots and Donuts


Allen & Co. Media And Technology Conference


Robert and Jonathan Krafts schmoozed at a “fireside chat” at the Harvard Innovation Lab as a kickoff event for the Deans Innovation Sports Challenge, according to BostInno.

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Their purchase of the Patriots in 1994 was a controversial one but it certainly paid off. The team was purchased for a record $172 million at the time, a record for a team that had not performed that well. Robert said, “It was the only time in my married life that my sweetheart questioned my judgement.” However, now the Patriots are worth more than $2.6 billion.

Their next investment idea is Dunkin’ Donuts. But then they got back to the Patriots.

One thing important is to keep the Patriots in shape, which is the reason a Navy SEAL is in charge of their workouts. In addition, they are on a quest for another quarterback like Tom Brady.



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