Eyeview, which offers a personalized online video advertising platform, has received $15 million in financing from existing investor Marker LLC. The money will be used to further accelerate Eyeview’s rapid growth as the company enhances its digital video rationalization technology platform that is focused on driving sales to meet the needs of its expanding Fortune 500 client base.
The company also plans to continue its current hiring push and expand its regional presences in Detroit, Chicago and Los Angeles. The funding will also be leveraged to increase sales and marketing efforts in new shopper marketing and travel verticals, and grow existing automotive and retail verticals, as demand for more effective video advertising increases across all industries.
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Eyeview boasts that it is fusing the effectiveness of TV video branding with the efficiencies of digital personalization.
The company says that it fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
It states that its VideoIQ platform enables marketers to achieve the branding effect of television with the efficiencies of digital personalization. VideoIQ provides video advertising solutions that drive measurable performance by leveraging video personalization technology, individual consumer data, real time media buying and optimization, fused with traditional television content.
Eyeview was founded in 2007 by Oren Harnevo, Tal Riesenfeld and Gal Barnea.
“By tying video brand experience, to bottom line results, all the way to offline sales, Eyeview enables brand advertisers to successfully achieve 3 important goals, ” says Oren Harnevo, Co-founder and CEO of Eyeview.
“Eyeview’s platform, ” continues Harnevo, “is the only video platform that combines dynamic video creation, along with data driven creative optimization and audience buying, all aimed to increase multi-channel sales and drive measurable performance. Our technology is available on all devices and platforms, including mobile, which, combined with our personalization capabilities, enables us to offer whole new range of personalized solutions and performance measurement for brands. The investment we have just received will enable us to continue to develop our cutting edge technology, as well as to continue and improve our unique personalized mobile solutions.”
