Ben Cohen of the iconic Ben n’ Jerry’s ice cream brand spoke on CNBC’s Squawk on the Street about his support for marijuana startups, not just because the wider availability of pot will give people the munchies for his ice cream brands, but that, of course, wouldn’t hurt.
He was asked what flavor of Ben n’ Jerry’s goes best with cannabis, and after delaying a bit with, “I haven’t really thought about that. Whatever flavor you like works, ” he said, “Cherry Garcia. That’s been my long-time favorite.”
When asked to give his advice to small marijuana business owners, Cohen said, “Imbue the business with social values and be a force for progressive social change.”