Canadian fashion retailer Joe Fresh, a division of Loblaw Companies, said it plans to open as many as 84 locations over the next few years in Mexico and 5 Central American countries, according to BusinessWire. The partnership is with mall operator El Palacio de Hierro, which operates 13 department stores. The mall owner expects Joe Fresh stores to enter in 2015.
The stores will feature designs for men, women and children. In addition to Mexico, Joe Fresh will open stores in Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica. Justin Willingham, president of Euromada, a mall operator that expects to open 3 Joe Fresh stores in 2015, said, “This opportunity to develop the Joe Fresh brand is of great significance for our company, and we expect it will have positive benefits for us.”