Israel’s Wix is set to advertise during the world’s biggest annual sporting event for the first time ever. The company will air its first Super Bowl commercial next February.
There is no word yet on what Wix plans for the spot, but it still has more than two months to film it. Let’s hope that it follows the example of fellow Israeli company SodaStream from last year’s Super Bowl and gets someone like Scarlett Johannsson to appear in it.
The company will air a 30 second spot on NBC which will broadcast the event on February 1st. Super Bowl ads costs millions to run so companies try to make sure that their message gets through by airing something that is completely entertaining. Some years the commercials are more fun to watch then the actual game which tends to be lopsided like last year when the Seahawks clobbered the Broncos.
The fees for a 30 second commercial for next year’s game have yet to be set, but Variety has reported that NBC expects to get as much as $4.5 million.
Wix is the world’s first crowdfunding platform that uses advance game theory optimization algorithm to enable nonprofits to raise significantly more funds through targeted crowdfunding campaigns.
“The Super Bowl is where the most exciting and innovative brands come to tell their story on the biggest stage, and we felt that we have something unique and interesting to say, ” Wix CMO Omer Shai said. “For the past few years we’ve constantly debated whether we should jump on this opportunity, and this year felt like the perfect mix of readiness as a brand and strength of the story we want to tell.”
“With technology it’s very easy to focus all of your attention on explaining why a product is amazing, ” he said. “We wanted to show more of who we are as a brand and this was a perfect place to show this side of Wix.”
The company is obviously hoping to grow its current user base of more than $55 million. Its 2013 IPO gave the company a valuation of $600 million.