Maroon 5 manager Jordan Feldstein has joked that his band “just want to see Maroon in every car commercial.”
Maroon 5 has done it again; the band’s song will be featured in yet another car commercial. This time, Maroon 5 frontman Adam Levine and the song “Sugar” will be on a Nissan ad. Appearing and being heard on car commercials is becoming a habit for Maroon 5. Honda used the band’s music to sell its cars, and Kia played Maroon 5’s single “Animals, ” a song that premiered at the MTV Video Music Awards.
When asked if Maroon 5 will be dancing like the computer-generated hamsters in Kia ads, Feldstein responded, “As long as that happens, we’ll dance any way they want.” He continued, “We’re all fighting for visibility all the time, and in the music marketplace, it’s a constant glut of records, and how do you stand out?”
Adam Levine is a coach on the NBC’s realty talent show, “The Voice.” Feldstein said it is natural that Nissan wanted to feature Maroon 5, because Nissan is already a sponsor of “The Voice.” “I think Nissan made a good choice, not just by choosing Adam, obviously, but by actually incorporating the coaches in one of their campaigns.”