Published On: Mon, Nov 10th, 2014

Groupon Reversing Slow Growth Trend

Eric Lefkofsky 640x360

Shares of Groupon rose on Friday following strong earnings, as reported by Motley Fool. Although the stock has struggled, it is up 20% since last week, although it is down 37% for the year. Groupon CEO Eric Lefkofsky discussed the reversal of its pattern of slow growth with an acceleration of billings from 1.8% to 10%. Its goods business, which is a separate segment from its coupons, is stable with gross margins on target at 10%.

Last year, Groupon bought Korean based Ticket Monster, and its billings rose 60% year over year. Groupon is considering a partial spinoff of Ticket Monster. Lefkofsky said Groupon will continue to develop its mobile strategy since, in some parts of the world 65% of orders are made on mobile and mobile customers tend to spend more money on each purchase. Groupon has developed Pages, a program that gives businesses and merchants dedicated landing pages on Groupon’s site. To date, there are 7 million Pages on Groupon with millions of ratings and reviews.

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