Published On: Mon, Nov 3rd, 2014

Estee Lauder Buys Rodin Olio Lusso

Rodin Olio Lusso

Estee Lauder has acquired the Rodin Olio Lusso brand, according to MarketWatch. Rodin’s Olio Lusso, translated as “luxury oil” is a popular, high-end skin product created from plant oils and botanicals by designer and entrepreneur Linda Rodin. Rodin Olio Lusso is available and exclusive retailers such as Barney’s, Colette and Liberty. The brand is available as a face cream, body oil, hair oil and a scented candle.

Estee Lauder CEO Fabrizio Freda told Marketwatch, “Rodin Olio Lusso is the ultimate insider beauty brand. With its luxurious product line and creative point of view, we believe it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio.”

Linda Rodin commented, “The guiding philosophy of my brand has been that there is beauty in simplicity. Estee Lauder not only shares and embraces the core values I’ve instilled in my business, but also has an amazing track record of nurturing and growing prestige brands while maintaining and encouraging the spark that makes them unique. Estee Lauder is truly the perfect home for Rodin Olio Lusso.”

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