Is there no end to Israeli ingenuity? The latest from Israeli inventors is not a new software or computer chip but a deodorant applicator called the ClickStick.
Everyone is concerned with conservation and recycling these days. But how many people have thought about having a reusable deodorant stick?
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ClickStick is a product innovated by Gilad Arwatz and Carla Bahri, two grad students at Princeton University. While attending graduate school, Gilad became increasingly frustrated with the limited innovations of personal care products and noticed that applicators had not sufficiently advanced. With that in mind, ClickStick was born, starting the first technology innovation in deodorant application.
Arwatz and Bahri do not need much funding for their new invention and so they have chosen to find investors with a Kickstarter campaign. They are seeking a whopping $55, 000 and so far have raised $32, 790.
The website describes the product as a “smart, Eco-friendly electric deodorant applicator. Stay healthy and fresh with just one click precision application!”
It is reusable, saves up to 90% of plastic waste and comes with refills. The applicator also ensures that just the right amount of deodorant is used so as to avoid waste. This is crucial because the active ingredient in deodorant is aluminum which can be harmful to one’s health.
“There have been updates and technology advancements in several areas of personal care, the deodorant applicator has been the one area where innovation has been lacking, ” says Gilad Arwatz, co-founder of ClickStick. “We wanted to make one of the few things you do every day enjoyable and easy, but also smart and advanced. The features of ClickStick make putting on deodorant a better experience, but the application technology can be used with virtually anything.”
“I saw my father’s mobility deteriorate due to his ALS, ” says Carla Bahri. “Simple everyday things became very challenging for him and something like ClickStick would have made these tasks much less stressful for him as restrictions on his mobility increased. The one-hand application feature makes deodorant application much easier for those with mobility issues that are caused by various physical limitations.”
ClickStick also offers a free app which they say will personalize your device and integrate it into your lifestyle through different features, such as, a reminder to use deodorant, a reminder to refill it and it will even order refills for you.