Published On: Tue, Oct 28th, 2014

WakeUp Caffeine Alternative Wins Awards

WakeUp Post-lunch Waker

Israel’s WakeUp Post-lunch Waker drink was declared the winner of the SupplySide West CPG Editors’ Choice Awards 2014 in the Energy Drink category.

WakeUp Post-lunch Waker is a patented and clinically tested beverage formulation with no added caffeine, chemicals or any stimulants that can impact heart rate or blood pressure. Clinical research has shown that WakeUp can help people overcome fatigue after lunchtime (known as “Post-Lunch Dip Syndrome”) embedded in everyone’s biological clock.

“The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team, ” said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. “We’re excited to celebrate their innovation and market vision as CPG industry leaders.”

“After we won the ‘Best Functional Drink’ award last year in Europe, we consider the CPG Editors’ Choice Award to be our ‘admission ticket’ to the US beverage market, ” said Eli Faraggi, CEO of Inno-Bev and founder of WakeUp. “Consumer awareness of an inner biological clock, and growing recognition of Post-Lunch Dip Syndrome as part of it, has increased dramatically, especially in fast-paced economies. WakeUp is uniquely positioned to address this rapidly growing tiredness crisis.”

WakeUp is now actively seeking to partner in the U.S. with leading retail, Internet and MLM nutritional beverage brands. “We believe our innovative, scientifically-supported approach will revolutionize the American energy category, ” adds Faraggi. “We should remember that children who grew up on caffeine energy drinks are now in their late 30s and still struggle to keep pace with the demands of home and work, all while maintaining an active, healthy life.”

Physiology – the 24-hour circadian cycle is a natural biological process in which the body is controlled by a seven-hour cycle: fatigue, elevation, and.
Nutrition – Post-lunch dip occurs whether we eat or not. However, a heavy meal can increase the symptoms, especially if it is rich in carbohydrates.

WakeUp is backed up by strong research and provides a healthy, flavorful alternative to energy drinks in the market today. It designed to combat tiredness after lunch time.

Inno-Bev Ltd. is engaged in the development of beverages and nutritional supplements for both Israel and the international markets. A team of the best producers and professionals apply their expertise to all stages of product development, from initial concept through production and marketing.

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