Destination Maternity Corporation, a world leading maternity apparel retailer, announced that it will expand into Israel through an international franchise agreement with the Livnat family’s H&O Fashion Ltd. one of Israel’s largest and dominant fashion-retail chains.
Through this relationship, Destination Maternity said that it will introduce its Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands into Israel, with the first franchise locations expected to open in the Spring of 2015. Destination Maternity brands will be sold through both shop-in-shops in select H&O stores as well as freestanding Destination Maternity stores.
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H&O operates 45 stores in Israel under the H&O, Carters, and OshKosh brand names. Under this multi-year agreement, Destination Maternity has granted to H&O the exclusive right to operate branded retail locations and market merchandise under the Company’s Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in Israel.
Tony Romano, Chief Executive Officer of Destination Maternity commented, “We are excited to announce our expansion into Israel with a market-leading retailer like H&O who can help us bring the Destination Maternity experience of great fashion and exceptional service to expecting moms throughout Israel. Working closely with H&O, we look forward to serving moms-to-be in Israel like no other maternity apparel retailer can.”
“Destination Maternity is an exciting and important addition to our brand portfolio, ” said Ami Sagis, H&O Chairman. “We welcome the opportunity to partner with Destination Maternity to bring its brands, spirited designs, know-how, and exciting retail format to our customers. We believe that through this partnership we can be the leader in maternity apparel in Israel by leveraging our respective strengths and shared ambitions for sustained growth in our market.”
Founded in 1994, H&O is one of Israel’s largest and dominant fashion-retail chains, employs more than 1, 200 people and operates 45 stores countrywide. H&O designs, manufactures and sells a full range of international brands, such as: Nike, Carter`s, OshKosh, Air Jordan, Converse, Adidas, Champion, Levi`s, Lee, Wrangler, Triumph, L`Oreal Paris etc. H&O operates one of the largest apparel loyalty programs in Israel and partnership with Israel’s leading credit card company. H&O is a privately owned company, fully owned by Avraham Livnat Ltd. – a leading private family holding and investment group owned by the Livnat family.