Lord Sugar of BBC’s Apprentice: “I’m no Bully”




Alan Sugar, known to many as Lord Sugar of the BBC’s version of “The Apprentice, ” like his American equivalent Donald Trump on a U.S. series by the same name, is known for his hard-edged interviewing style. The Apprentice is starting its 10th season with a whole new list of candidates, from a technology entrepreneur to the owner of a pub quiz company, a social worker and others. In the past, winners either worked alongside Lord Sugar, hence the name “Apprentice” or earned an investment in their own companies with Lord Sugar holding a 50% stake.

Lord Sugar told the Radio Times that his direct approach should not be confused with bullying. “We don’t bully people here, and I’m not getting involved discussing that with you. It is not bullying to speak your mind. I don’t flower my words. If someone is useless, I’ll tell them. If someone has done a good job, I’ll also tell them. Identifying a truth is not bullying. I’m really insulted by that. You are picking up that crap from gutter journalists.”

Lord Sugar was manager of Tottenham Hotspurs from 1991-2001. He was born in Hackney, East London to a Jewish family and had four siblings. His father was a tailor and Lord Sugar made extra money by working at a greengrocers. After leaving school at 16, he sold car aerials and electrical products from the back of a van. When he was young, he had a curly hair and was nicknamed “Mop Head, ” a nickname he sometimes answers to this day, although the mop top is gone.




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