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In case you’re operating an online shop, you better make sure it looks good on Apple devices. That is one takeaway from Monetate‘s latest E-Commerce Quarterly report, which compares e-commerce metrics such as conversion rates and average order value across different platforms. According to the report not only are Apple users more likely to actually make a purchase but they also spend more money on average. That is true for all device categories, as Mac, iPad and iPhone users show higher conversion rates and higher average order value than PC, tablet and smartphone users on other platforms.
You will find more statistics at Statista