Published On: Tue, Sep 23rd, 2014

Israeli Events Planner HoneyBook StartUp Raises $10 Million

The business platform for wedding planners and related vendors, such as photographers, DJs and florists,  HoneyBook has raised $10 million in Series A funding. Aleph VC led the investment,  and it included Hillsven VC,  James Currier and Stan Chudnovsky of Ooga Labs, and a number of angel investors, among them Twitter and Medium founder Ev Williams, AngelList CEO Naval Ravikant, Ben Ling of Khosla Ventures, Michael Birch of Bebo, and Ben Narasin. Earlier backers included Silicon Valley-based UpWest Labs.

Currently in beta, launched in early 2014   HoneyBook is an invite-only platform that allows event planners to collaborate with their clients to plan events.  HoneyBook has achieved 100% customer retention and sustained 30% growth month-over-month, quickly becoming a trusted tool for prominent event professionals and industry leaders. HoneyBook operates on a rev-share model that is aligned with customers growth and interest.

Founded in 2013 by four friends who encountered many difficulties in planning their major life events, HoneyBook is headquartered in San Francisco and has a development office in Tel Aviv. HoneyBook co-founder and CEO Oz Alon said, “HoneyBook is modernizing the planning experience by giving creative businesses and their clients the ability to easily collaborate on producing and sharing memorable, flawless experiences.”

Other event management platforms have not focused on helping small interdependent freelancers or small businesses in North America, even though event planning, even just wedding planning, represents an enormous industry, he said.

Over 2 million couples get married in the U.S. each year, according to data from the National Center for Health Statistics, and they spend between $16, 159 and $86, 916 on goods and services for the big day alone, according to data from

While others like Little Borrowed Dress and help brides and grooms make their plans perfect, Honeybook sees itself as a kind of work collaboration tool. Tailor-made for event industry professionals.

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