Not interested in fashion? Well, this might grab you. In honor of Fashion Week, Ralph Lauren is ditching the old-fashioned runway for one projected onto a wall of water in Central Park. The way David Lauren of Ralph Lauren describes the show, it sounds like David Lynch talking about a new concept for visuals in a film, but it is going to happen live.
“You will see four-story fashion models walking across Central Park, and it’s on water projection, so it’s totally groundbreaking … The projections are a new kind of technology that allows the models to have holographic sensibility so you’ll be stunned to see these women sort of coming at you in three dimensions.”
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“Technology is something everyone is so interested in, so we take what we love about fashion and marry that with the coolest technology, ” said Lauren.
Mitchell Silver, New York Parks Commissioner, is thrilled with the idea, and thinks it could be something to replicate in the future, “It’s something that I believe you can do in the future. I don’t know how long the technology works for the spray to be up there but certainly I think it has been tried in other places, and it’s something I think we can replicate in the future.”