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Israel’s ironSource buys mobile game studio Upopa

Tomer Bar-Zeev,    ironSource

ironSource, digital delivery company, announced today that it was acquiring mobile game studio Upopa. The shopping started just about a month after raising $85 million at a company value of $800 million. The price of the deal was not disclosed, and there is no information about the money raised by Upopa.

Upopa studio, based in North of Israel, has brought mobile game creation expertise to the recently launched ironLabs, ironSource’s internal innovation lab dedicated to creating new products and companies.

Upopa was founded by three friends Niv Touboul, Or Avrahamy, and Gideon Rimmer. In only one year of operation, studio Upopa has already seen its games – like the incredibly popular app Hopeless – downloaded over 1, 350, 000 times and featured on the home pages of both the Google Play and Apple App stores. Their most popular game is “Hopeless: The Dark Cave.”

ironSource offers mobile and desktop developers platforms to reach relevant audiences. ironSource is able to maintain the perspective of the developer, and build products that directly address the needs of their user base. Adding Upopa to the ironSource portfolio allows the company to incorporate experts in mobile game development into every facet of their comprehensive offering, helping them better serve the needs of both mobile and gaming developers.

“We are always looking for ways to bring new capabilities to developers that can help them turn their ideas into sustainable and scalable businesses, ” said Omer Kaplan, Deputy CEO of ironSource. “Upopa’s emphasis on creativity and building a truly enjoyable user-experience dovetails perfectly with ironSource’s focus on providing solutions that have the best interests of both the user and the developer in mind.”

“It’s an amazing opportunity to utilize this platform to bring our work to new audiences, and to be able to leverage our unique perspective for new ironSource projects, ” said Niv Touboul CEO of Upopa. “From day one our main goal was to create outstanding games with a belief that great content will find is way to the players. ironSource combine a real understanding of what developers need with a commitment to giving users the best possible experience and we thrilled to become part of it.”

Following the acquisition, the Upopa founders will join ironSource as part of ironLabs.

ironSource is a privately held company backed by Carmel Ventures, an affiliate of the Viola Group.

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