Published On: Sun, Aug 10th, 2014

Joel Spolsky’s ‘Organize Everything’ Trello App Raises $10.3 Million


Israeli-American Joel Spolsky’s free app, Trello visual organization software which claims that it makes it easy to organize anything with anyone, recently brought in $10.3 million in new funding.

Founded in 2011 by Fog Creek Software, it was spun off into its own company in 2014, so that Trello could raise funds for itself. Trello offers its users easy ways to organize all of their important information instead of using sticky notes, e mail threads and spread sheets. You simply drag and drop cards between lists to keep track of changes and new information.

Its cloud based software transforms information into visual boards. The main defaults of the boards are separated into three defaults: To-Do, Doing and Done.

It can be used for both private activities, such as sshopping lists and household chores, and corporate planning. New lists can be added and recorded as needed and Trello states that it can adapt to a user’s project team and workflow.

Its website declares that, “You’ll see everything about your project just by glancing at the board, and it all updates in real-time. There’s nothing to set up and everyone gets it instantly.”

It already has more than 4.6 million registered users with one million monthly activities.

The $10.3 million came in a series A round of funding led by Index Ventures and Spark Capital. As a condition of its investment, Spark’s Bijan Sabet will now join Trello’s board.

The company’s revenues come from a paid premium version of the service. It was already making money before it sought out the new investment.

Trllo’s co-founder Joel Spolsky explained their reasons for the new round of funding in a bhlog post. He said, “Now, we didn’t need the money, but we certainly like money. We had a bunch of ideas for ways we could make Trello grow faster and do all kinds of astonishing new features and hire sales and marketing teams to work on Trello Business Class. We would have gotten around to all that eventually, but not as quickly as we could with a bit of folding money.”

Avram Joel Spolsky founded Fog Creek Software in 2000 and runs his own blog called Joel on Software. Originally from New Mexico, he moved with his family in 1980 to Israel when he was fifteen years old. After serving in the IDF, Spolsky returned to the U.S. where he earned a B.A. in computer science from Yale University.

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