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Israeli Company Emblaze is Suing Apple for Patent Infringement

Apple has been accused of stealing technology pioneered by an Israeli company.

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Israeli global technology company Emblaze, which operates primarily in the IT, software and mobile sectors, is suing Apple for patent infringement. The case revolves around Emblaze’s accusation that Apple pressured American organizations, such as sports leagues, to use its technology for the live streaming of their events over the Internet.

Emblaze received a patent for its process for delivering live-streaming video over wireless networks without interruption in 2002. Apple did not begin to develop its own HTTP live-streaming service until 2007, according to Emblaze’s suit.

The Israeli company further asserts that apple unduly pressured Major League Baseball to use its technology for that organizationsAt Bat” live streaming service for its games.

Emblaze’s lawyer told a jury in his opening arguments in the case that Apple did so to create more business for its iphones and ipads while saying, “Apple’s HLS is nothing more than Emblaze’s patented solution under a different name.”

The trial opened on June 30th in a Federal court in San Jose, California presided over by U.S. District Judge Paul S. Grewal. The jury in this case has only nine members, five women and four men. Judge Grewal limited Emblaze’s suit to seven video-streaming services, including Major League Baseball’s “At Bat” and WatchESPN.

Emblaze Ltd., maker of the advanced “Else” smartphone, first filed a lawsuit against Apple Inc. for patent infringement in 2010.

Founded in 1994, Emblaze is based in Hezlya Pituach Israel. It describes itself as a global group with core competency and skills in the technology arena with a Group strategy that is two-pronged, addressing both growth and innovation companies, thus combining the stability of “bread and butter” mature technology enterprises with “high-risk / high-reward” innovation companies.


Emblaze was incorporated under the name of GEO International Computer Based Training Ltd. as an Israeli software company developing computer based training. The Company name was later changed to GEO Interactive Media Group Ltd (“GEO”).

In 1996 the Company developed the first stage of a technology it called “Emblaze” for the delivery of multimedia over fixed IP networks. The firm continued to develop this technology over the years to deliver not only animation but also audio and video. In 1999 it created a technology for delivery of video to mobile phones which was also branded “Emblaze”.

In 1996, GEO floated on the Alternative Investment Market in London raising funds in order to build the products and bring them to market. In 1998, GEO changed its name to Emblaze to unify the technology and company name and moved to the main listing on the London Stock Exchange.




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