Rock legend Knopfler’s classic song Going Home, will feature as the background music in an emotional TV advertising campaign.
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at firstname.lastname@example.org.
Mark Knopfler best known as that founding member, lead guitarist, vocalist, and songwriter for the legendary rock band Dire Straits, is going back to his Scottish roots when one of his classic compositions will be the focal point of a TV commercial, promoting this year’s Edinburgh Military Tattoo.
Knopfler’s song, ‘Going Home’ will be the background music for the advert, whilst a series of excerpts from the highly spectacular military tattoo clips from the hugely popular annual event which takes place on the world famous esplanade within Edinburgh Castle, perched high overlooking the city itself.
Going Home was the theme tune from “Local Hero” a 1983 film, which was shot almost entirely in Scotland, and is even more appropriate as this year’s Edinburgh Military Tattoo, the 65th in the series, is based around the theme of ‘ Our Home Friends and Family’.
Announcing Knopfler’s not entirely unexpected decision to lend his considerable musical talents to advertizing this year’s campaign was Brigadier David Allfrey MBE, Chief Executive and Producer of the Edinburgh Military Tattoo, who lauded the former Glaswegian for agreeing to support the Tattoo’s Year of Homecoming activities.
Brigadier Allfrey went on to express his hope that by including such a well loved song from an equally well loved movie, depicting all of the finer aspects of life in the country, will help to further strengthen links with the tens of thousands of people who visit Scotland every year, many of them specially to visit Edinburgh during the three plus weeks that the Tattoo is running, as well as to take in the Edinburgh Festival that runs during the same period.
“There is no better sound than Mark Knopfler’s for that far-reaching and authentic impact.” The Brigadier summed up.
Confirming his pleasure in being able to take part in the 2014 campaign to market the attractions of the Edinburgh Military Tattoo, Mark wen on to point out that his links with the Royal Scots Dragoon Guards goes back many years and I’m delighted that ‘Going Home’ is to be associated with the 2014 Edinburgh Tattoo.
Mark Knopfler is ranked 27th in the list of 100 Greatest Guitarists of All Time, by the Rolling Stone magazine, and has sold in excess of 120 million albums in his career to date, either as a solo artist or with Dire Straits.
Mark has been the a recipient of a number of awards relating to his career in music, among them an Ivor Novello Award, as well as being holding three separate honorary doctorate degrees in music from universities in the United Kingdom.
Mark Knopfler was born in Glasgow, Scotland, to an English mother, Louisa Mary, and a Hungarian father, Erwin, who managed to flee from his native Hungary before the ravages of the Holocaust.
In addition to his work with Dire Straits and as a solo artist and composer, Knopfler has recorded and performed with many prominent musicians, as well as producing albums for musical legends Tina Turner, Bob Dylan and Randy Newman among a number of others.