Published On: Wed, Jun 11th, 2014

Joe Teplow and Trever Faden pick up a staggering $2 million in seed funding for RebelMail

Teplow and Faden confessed to being taken aback by the extent of the  clamor to invest in  their email marketing based start up.

 

(L-R) Trever Faden - Joe Teplow

 

Joe Teplow and Trever Faden have succeeded in raising $2 million in seed funding for their RebelMail start-up , with the pair confessing that he modestly expected to raise a few hundred thousand dollars and were taken aback by the interest in their company.

Leading the funding round were venture capital firms Vaizra and Boldstart , with Lerer Ventures, Box Group, Vayner RSE  with a number of angel investors also taking part.

Formerly known as EngageInbox, Washington, D.C. based RebelMail, provides an important service to the  email marketing committee by providing them with the option to add an instant checkout to an e-mail message, instead of  redirecting potential customers to the company’s website, a process which has created considerable problems  for online  marketers for many years.

RebelMail  incorporates powerful software  eliminates  tedious multi-step purchasing process and the considerable risk of losing the customer in the process, by providing a “ one-stop” shopping facility from e-mail to sale.

Joe Teplow and Trever Faden recall that they came up  with the  RebelMail concept together, based on a prototype model that  Teplow had designed and produced on behalf of of not-for-profit email foundation that encouraged its subscribers to donate 25 cents to charity every day.

Encouraged by the success of   the charity email list, which  grew from ten of Teplow’s close friends to a project that succeeded in raising more than $30, 000 for charities annually, Teplow and Faden began to realize that the concept that had been developed as a means to helping others had major commercial possibilities

Joe Teplow recalls that when he first met Trever Faden through a project which Faden  had developed  that would allow people to get to know each other through  social networks by an introductory email, one of which he received.

At that point Joe was in the early stages of  investigating the commercial strengths of using  email as a marketing  interface, and was intrigued to discover that Trever Faden has succeeded in creating a workable form field in an email.

The pair soon established contact began working together on a project, which would allow both a form field as well as an  instant checkout facility to be incorporated into an e-mail.

Originally entitled the slightly ponderous EngageInbox, which rapidly became RebelMail, Teplow and Faden spent a number of months working in close cooperation with smaller e-commerce companies to beta-test RebelMail’s new, interactive email system and to iron out  any potential glitches.

According to Joe Teplow the greatest possible comparison that could be made was request that the companies who are participating in our tests to mount an e-mail marketing campaign, with some of mail shots being issued through traditional static emails and a similar proportion through RebelMail driven interactive emails, with the difference in reaction and conversion between the two systems being “mind blowingly” in favor of  RebelMail.

Teplow and Faden announced that they intend to utilize  the seed capital raised to dramatically increase their staff in order to meet what appears to be an already overwhelming demand from some of the largest  e-commerce organizations.

Trever Faden - Joe Teplow

 

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