Published On: Tue, May 27th, 2014

Stuart Weitzman brings in Zoe Saldana to be his new face

Shoe magnate Weitzman waves goodbye to his long term model Kate Moss and has welcomed Avatar star Zoe Saldana as her replacement.

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Stuart Weitzman, owner of one of the world’s leading shoe designing, manufacturing and retailing company has ended his long-term business association with UK supermodel Kate Moss, bringing in film actress Zoe Saldana to be the new face ( and foot) for his summer advertising campaign.

Ms. Saldana, best known to film lovers for her part in the semi animated James Cameron movie “Avatar ” will be featured in the “Stuart Weitzman”  summer advertising campaign, which, according to reports, was shot entirely  in black-and-white, in an unnamed location in Los Angeles.

In the three-minute long  advertising clip, Zoe Saldana certainly makes her mark in her first campaign as the new face of Stuart Weitzman, as she struts her stuff  in a cutout black bathing suit, wearing a pair of Weitzman sandals  to the tune of Jamiroquai’s 2007  hit “Feel So Good”, ending the clip by diving into the swimming pool, sandals and all.

Saldana  recently signed up to be a  brand ambassador for make-up and beauty giant L’Oreal Paris.

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Stuart Weitzman was born and raised in the town of Haverhill, Massachusetts, where his father, Seymour Weitzman, owned a shoe factory.

After completing high school Weitzman graduated from the Wharton School of Business at the University of Pennsylvania in 1963. When Stuart’s father passed away in 1965, Stuart, along with his older brother, Warren took over the running of the business, with the younger Weitzman taking on all aspects of shoe design and production.

The Weitzman brothers built the family shoe business, Seymour’s Shoes into a highly successful concern before selling it to a Spanish company in 1972, although Stuart’s shoe designing skills were retained by the new buyers.

More that twenty years later, Stuart Weitzman bought back control of the business, retaining the production units in Spain. Since then Stuart Weitzman brand of shoes is because become synonymous with luxury and good taste.

Weitzmann markets his products through 103 stores situated throughout the World as well as three websites. In September 2013, Weitzman opened a Milan flagship store on Via Sant’Andrea.

 

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