Schulman, high-profile star of the MTV hit show Catfish is next in the line of icons who have helped to market Rocawear in Europe.
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Yaniv “Nev” Schulman, the American born producer, actor, and photographer, who first sprang to the public’s attention in 2010 for his documentary which he later followed up as host and executive producer with Catfish: The TV Show presented on MTV has been picked out by Rocawear to be the face behind their 2014 autumn winter marketing campaign.
Rocawear, the self claimed “ultimate music-inspired streetwear brand” have chosen Nev to front the brand. Nev Schulman is particularly well-known in mainland Europe for Catfish: The TV Show geared towards the 18-30 year old market, with Iconix Europe, designers and producers of the Rocawear clothing line also hoping to cash in on Nev’s tremendous following..
Catfish: The TV Show has proved to be an outstanding success for Schulman, who not only co hosts the show with Max Joseph, but is also its executive producer. The TV Show version of Catfish geared towards young people in their late teens to twenties, relates how to people meet and find romance on online dating agencies. In the show, Nev introduces the audience to young people who have met and fallen in love with each other online but have yet to meet in the flesh.
Yaniv “Nev” Schulman has their involved in production and photography since his late teens, with he and his older sibling, actor/filmmaker Ariel, establishing a film/photography production company in their hometown of New York City in 2004
In 2010, Nev was the principal subject of a documentary, entitled Catfish, which was produced and filmed by Ariel Schulman and another partner in the business Henry Joost. Catfish was based around a fictional story in which Schulman met and later fell in love a girl that he met online, who later turned out to be not quite the picture that she painted.
Following on the success of Catfish: The Documentary, Nev teamed up with Max Joseph to launch Catfish: The TV Show for MTV.