Connect with us

Hi, what are you looking for?

Jewish Business News


Israeli Digital Ad Company Matomy To Raise $100 Million In London IPO in April

The digital ad company’s valuation for the IPO will reportedly be $400-500 million.

Ilan Shiloah

As things stand at the moment, the first Israeli IPO in London this year will be XL Media Ltd., followed by Teddy Sagi’s SafeCharge Ltd., and digital ad company Matomy Media Group Inc. in early April.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

In a notice to the London Stock Exchange today, Matomy announced that it plans to raise £60 million ($100 million), although it did not disclose how many shares it will issue.

Matomy’s valuation for the IPO will reportedly be $400-500 million, before money, and $500-600 million, after money. The company will list on the London Stock Exchange’s main market, not the Alternative Investment Market (AIM). The float will be at least 35%.

One of Israel’s top admen, Ilan Shiloah, owns 28.5% of Matomy (worth an estimated $128 million. Viola Private Equity owns 20.5% (worth $92 million), Matomy co-founder and CEO Ofer Druker owns 8.8% (worth $40 million), and Nir Tarlovsky, who co-founded with Shiloah TheTime technology incubator for new media start-ups, owns 7.3% (worth $33 million).

Matomy has 1, 557 clients in 85 countries, including American Express Inc. (NYSE: AXP) and Zynga Inc. (Nasdaq: ZNGA). It has 388 employees. The company’s success is driven by the steady move from hard copy to online advertising. The global online advertising market totaled $88.8 billion in 2012, and is projected to reach $156.2 billion in 2016. Mobile advertising is the fastest growing media channel, with a 54% projected growth rate in 2012-16, compared with 30% growth for social networks advertising.

Although most of Matomy’s growth is organic, some has come through acquisitions. It has made three acquisitions to date: US digital ad agency MediaWhiz for $10 million; US company Adperio; and Mexican company Ergos Media.

Matomy will use the net proceeds from the offering to increase its stake in Team Internet, which handles domain monetization, from 20% to 70% for $19.3 million; buy out its partner in Ergos Media (20% of the company for $700, 000); and repay part of its debts ($7 million).

Published by Globes [online], Israel business news – 



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.