Caesars Interactive Entertainment Acquires Pacific Interactive For $90 Million

Pacific’s development team will be integrated into previous Israeli acquisition Playtika.

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Caesars Interactive Entertainment has bought Pacific Interactive UK Ltd, a company based in the United Kingdom, Headquartered in Britain, and development activities are in Israel. Pacific Interactive developed the social and mobile casino-themed House of Fun games, which are free to play, on Facebook,  iOS, Android, and the Amazon marketplace. The purchase price was not disclosed but Israeli-media reports put it as high as $90 million.The acquisition of Pacific Interactive by Caesars Interactive marks its fourth acquisition in the social games space following deals with previous Israeli  acquisition Playtika in 2011, Buffalo Studios in 2012, and the poker app distributed under the World Series of Poker (WSOP) brand in 2013. Caesars Interactive will retain over 100 employees of Pacific Interactive and its affiliates in multiple offices around the world and begin to immediately integrate the operations.

Playtika CEO Robert Antokol said: “The House of Fun business is a great addition to our already-leading product portfolio. The acquisition allows us to offer a new quality product to our loyal user base and to attract new users. We believe the talented team at Pacific Interactive not only brings with it a unique product, but will also be a strong addition to the group and add to our market leadership in the category.”

“We are excited to join one of the largest and most successful social and mobile games companies in the world, ” added Omri Shitreet, Founder and CEO of Pacific Interactive. “We are confident that under the Playtika umbrella, we will be able to deliver an even better game experience for our players while at the same time creating great value for our new shareholders.”

Launched in 2011, House of Fun is one of the category’s leading social and mobile casino-theme games, boasting industry-leading KPI’s and a loyal user base of 700, 000 daily active users and 2, 700, 000 monthly active users.



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