–
Ms. Tassler, president of CBS Entertainment has announced that the channel are planning to phase out the long established practice of filming pilot TV shows in the future.
–
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.
Nina Tassler /Getty
–
In a recent press conference Nina Tassler, president of CBS Entertainment give a very strong impression that the Fox TV channel which comes under her jurisdiction is seriously considering phasing out the practice of mounting pilot shows to test the audience reaction to situation comedies in particular.
According to Ms. Tassler pilot season is certainly is a very difficult time, which while frustrating can also be very exciting.
Nina Tassler went on to add that network television continues to evolve at a very rapid pace making for “nonstop, year round programming machine of original series and events, going on to cite the example of “The Good Wife” which has been an outstanding success on DVR, VOD and streaming with the show’s audience growing annually.
Ms. Tassler went on to add that CBS can currently boast 15 of the 20 most popular TV shows last week as well as the most popular shows in each category, including NCIS, the police drama series, which attracts the largest audiences on television, the Big Bang Theory now in its seventh series, and the most popular TV show in the being the 18-49 age category. In addition CBS’s new new comedy shows The Millers, Crazy Ones and Mom are currently sitting comfortably in the top three spots for new comedies on television.
That counts of success explains the reasoning behind Ms. Tassler’s prediction that, for CBS at least, the need for pilot shows seem to be slightly unjustified especially since the channel has already renewed their existing daytime lineup for next season.
In addition, CBS will be embarking on a number of new projects for next year, including Dovekeepers, a four hour miniseries written by Mark Burnett and Roma Downey, based on the historical novel written by Alice Hoffman.
Nina Tassler graduated with a bachelor of fine arts in theater from Boston University.
Ms. Tassler has held the position of President of CBS Entertainment since September 2004. Prior to reaching a post she was Executive Vice President in charge of Drama Series Development for around a year moving up the ladder from being Senior Vice President, in charge of Drama Development, and Vice President for Drama. Before joining CBS, Nina held a similar post at Warner Brothers Television.
–
